Corona has been inspired by the great Australian beer cup snake so often featured at cricket matches in its valiant bid to cut the waste of packaging.
AB-InBev, the beer brand's parent company, was keen to reduce its use of plastic – a novel desire considering the effect on the planet – and worked with a leading advertising agency to develop a stackable system for its Corona Extra cans.
Under the system, the cans can be connected via screws and locks at the tops and bottoms of the vessels. Cans can then simply be connected into a train that allows for transportation and storage.
No need for six-pack or four-pack holders or even bags to carry the beers from a liquor store.
The system has been designed to create a stackable tower of up to 10 cans. See video below.
The “Fit Packs” system won a bronze lion Monday at the Cannes Lions International Festival of Creativity in France.
The design was produced in conjunction with the Leo Burnett agency in the US.
If the concept is successful in key American States it will be rolled out to other markets, including Australia.
AB-InBev estimates 15 million tonnes of plastic packaging is produced every year by the beverage industry.
Injudicious disposal of the plastic often results in detrimental environmental impacts.
Carlos Ranero, marketing vice-president of AB-InBev said one of the bonuses of the Fit Packs was that
it didn’t require any other materials to work.
“This solution has a very simple approach that can bring great financial benefits thanks to the complete removal of plastic materials in packaging,” he said.