In a previous life The Sip travelled the world chasing athletes. It also allowed a love for the super fluid to develop. Different markets have different brews.
It was all about choice and variety.
That has been the trend for beer. Whereas not so long ago beer lovers were restricted to a couple of breweries, now a six-pack can easily be made up from different makers.
Keeping up with all the developments can be tough for even the most ardent aficionado.
So while sitting in a bar in Brooklyn four years ago a couple of Aussie beer fans decided to get involved in telling drinkers about what is on offer, what is going on behind the scenes in the caper and who is making the big moves around the mashtuns.
The Sip team will discuss beer on all media platforms so if you are keen on a brew or what's behind it then stick with us to satisfy your thirst.